Saturday, 25 May 2013

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Understanding Click-Through Rates


CTR
CTR


The click through rate (CTR) is the number of ad clicks divided by the number of impressions, page views, or queries you received.

CTR = (Clicks/ # of impressions, views, or queries) * 100%

For example, if you received 7 clicks out of 1000 page views, your page CTR would be .7%.
Click Through Rates are highly depend on how much clicks you get per view of the ad’s content, Google count 1 impression per page visit despite you show 1 Ad or 3 Max Ad’s on your blog/website page.

In General The Click Through Rate is 1% To 2% but people have reported to get more that 10% CTR at a time.

At last just to understand it real quick as high your CTR will be Your earnings will be high