PPC is a form of online advertisement, where the advertiser doesn't have to pay anything until someone clicks on their advertisement on a search engine result page (SERP).
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| Pay Per Click Advertising |
PPC stands for Pay Per Click advertising, as the name is self-explanatory it is an online advertisement method where advertisers pay on a per click bases.
PPC is one of the most used advertisement formats by business owners, as it is the most cost-effective, measurable, and targeted format.
Let’s dig a little deeper in Pay Per Advertising in Digital marketing.
How does PPC work?
In digital marketing, one of the most important KPIs in digital marketing is either website traffic or conversions (Lead Generation).
To fulfil either of these two KPIs, paid marketing team goes for the PPC advertising method.
So how does PPC actually works?
The Pay Per Click adverting method allows advertisers to bid for a particular keyword, these keywords can be seed keywords, long tail keywords etc, To learn more about different types of keywords you can read our article What are keywords? Types of Keywords.
First of all advertisers create dedicated campaigns which have targeted audiences, and demographics for each of the keywords they tend to target. Along with the maximum amount they want to spend on it.
Advantages of Pay Per Click advertising
Every marketing technique has advantages and disadvantages to it. Let's look at some of the advantages of Pay per click advertising method.
Cost Effective - The biggest advantage of pay-per-click advertising is its cost-effectiveness of it, as you only pay when someone clicks on your advertisement.
Faster Results - As this is a paid method of getting traffic or conversions, it has a faster Return on Investment (ROI) as compared to other organic methods of generating traffic and getting those conversions
if you are interested in learning how to get free and fast traffic to your website without spending a dime we have just an article for you, just read Four Fast and Free ways to generate traffic to the Website.
Customized - Based on the results that the pay-per-click advertising is getting you and what you are looking for is not matching, you can always adjust the bids, target audience etc. This gives you the advantage of controlling your marketing spending.
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